8 UI/UX Mistakes That Destroy Your Conversions

People make mistakes and this is unavoidable. Really? Don’t let this fatalistic statement fool you. Especially when it comes to website development. Do your homework and go through the list of the 8 most common UI and UX design mistakes that were already made and must not be repeated.

Poor mobile design

Again and again. Mobile UI/UX design is always first. No matter how great your website looks on a laptop the most vital thing is to foresee how it will be displayed on mobile devices. People use laptops to watch movies or view complex statistics reports. All the rest is up to smartphones. 

What to do:

In this case, it’s important to think strategically and keep in mind that thrilling animations, heavy images and complex menus are not the best choices for a great mobile UI/UX. It’s better to stick to a simple and comprehensive layout, driven by the less-is-more approach.

desktop mobile version

Puzzled navigation

Puzzled navigation equals lost prospects. Metaphorically, you place the candy jar at the highest shelf into the farthest corner and hope that a 5-year old toddler will take it off without a stool. No jokes. Your leads need to be guided smartly. They want to get what they need quickly and intuitively.

What to do:

To make your website drive conversions you need to visualize your customer’s journey. Consider building up a sitemap. It will help you understand whether your navigation UX needs a tweak so that your visitors won’t get lost in the labyrinth of pages.

desktop sitemap

Low page speed

Being slow is a privilege of caterpillars and jazz improvisations. In all other cases, speed is crucial. Especially, when it comes to a web UI and UX. In fact, according to Google research, the optimal time for a page load speed is only 0.04 s. That’s right. It takes less than the blink of an eye.

What to do:

So how can you make your website run faster? Firstly, get rid of unnecessary animations. Popping icons and rolling text blocks can slow down your website dramatically. Next, optimize your pictures and scripts. After that, check your website speed and repeat all the listed above. Remember, while your graphics loads, your prospects leave.

Too much copy

Despite the upgrowing “text-sells” trend, too much copy is another obvious way to spoil your UI and UX design. The text must smoothly complement visual content. Not overtake, not dominate but highlight the message that enforces your customer’s decision-making. Keep in mind that too much plain text makes your visitor yawn and leave no matter how good it is. 

What to do:

To create a powerful UI/UX web design and make your website look sustainable work on visualization. Build a layout that includes text blocks, and write the exact amount of content it requires. Neither more, no less.

Broken pages

One of the worst UX mistakes is when you hit the 404 error. The thing is such errors appear all the time. You could have deleted a certain page, renamed or replace it. As a result, the URL changes and the page is no longer available. The exact same moment, your lead is gone.

What to do:

Check your website on 404 errors regularly and delete all the invalid links. Don’t disappoint your visitors. They want to be treated with courtesy.

Too many animations

UI designers often tend to overload a website with numerous animations. No doubt, animations are great. However, too much of popping blocks and swirling titles only make people feel dizzy. Especially when performed at a great speed.

What to do:

Don’t go too far with that unless you sell pills from sickness and want to immerse your customers into the right condition. Also, focus on speed. Studies conducted by Neilson Norman Group show that the ideal speed for an animated element is somewhere between 0,2 and 0,5 s; literally, an average  between a slowly marching horse and a turtle.

Obscure CTAs

There’s nothing worse than a CTA that lacks determination. No matter how good your website is, CTA is basically what it’s been done for.

There are several ways to make CTAs unclear. One of them is the lack of visibility, the other one is the lack of wordings. The right wordings.

What to do:

To make your CTA convert, make them look catchy and pepper them with convincing titles. Don’t be too pushy. Stick to a friendly tone of voice, as though you’re offering something to your close friend. Start with a question and end up with a sales offer. For example, “Want to look fly in 10 minutes? Order our hairstyling kit only for $24 ”.

arm holding a phone

Asking to much

Asking too much information is rude. Enter your name, your company’s name, your email, your grandma’s insurance number,  etc. Though it sounds funny, it highlights the ugly truth: long forms are getting on users’ nerves.

What to do:

To gather the necessary information and come up with the best ui ux design solution, cut the process into several stages. For example, consider using a progress bar. This casual trick will help you collect user’s data carefully, without scaring away the visitors.

Building a converting website is not easy. It must be stylish, yet simple; functional yet fast performing. Use these 8 warnings to avoid the most common UI/UX mistakes and keep on working on improvement. After all, it’s always better to learn from other’s mistakes or you can always hire a UI/UX design agency to help you out.

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