For better or for worse, the coronavirus pandemic has turned the world into a burning battlefield between industry giants who now more than ever fight for customer loyalty.
Large donations, immense giveaways, and encouraging statements show how desperately brands are trying to stop a high pandemic rate to earn more credibility and retain customers. Numerous cosmetic brands, New York fashion brands and clothes shops are going for the most creative brand activations to keep the wheels rolling , the question is – is it worth it?
Will this strategy help brands survive the major economic downturn and who will win these Hunger Games? No one knows for sure, only time will tell.