Does your company have a website? According to a survey from Clutch, there is a high chance it does. The survey showed that no less than 70% of small businesses in the States have websites. And when it comes to middle-sized and large companies, that percentage is much higher, reaching 99% in some domains.
Having a website, though, inevitably implies its professional optimization and management if the owner wants it to be an effective business tool. And that’s where web analytics tools come on the scene.
In the following article, we will take a closer look at how to set up Google Analytics if you’re just getting started. Consider this text as a step-by-step guide on Google Analytics for beginners.