How did people manage to do business when there was no Internet? Seriously, today it seems incredible that successful companies could go without one of the most powerful business tools available to everyone now.
Luckily, things have changed. That said, let’s take a closer look at the list of advantages that a sales website offers to a field business.
- Reaching a wider audience: Having a website is a cheap way to let thousands of your prospects know about the services you provide.
- Window shopping: Your website as an eye-catching shopping window. You display all your services in the most attractive manner for potential customers to see them and buy them.
- 24/7 accessibility: The website allows your customers to place their orders any time they like, even during non-business hours.
- Marketing: The website is definitely the most powerful tool to promote your business today. Simply apply the right marketing strategy and you’ll easily push the boundaries.
- Learning customer tendencies: By using your website cookies, you can test and learn your customers’ preferences. More and more users visit the page of your secondary service? Good. Now you’re aware of the upcoming trends and can start developing the promising segment before your competitors.
- Feedback: Publishing your customers’ reviews on the website makes the company more credible and attracts new clients. Besides, getting real feedback allows you to detect some flaws in the workflow, fix them, and become a better service provider in the end.
Mind these are just basic advantages of having a website. There are others as well, all of which – both main and secondary – are aimed at growing your business in the most effective way available nowadays.
Of course, having a business website implies its promotion. So here we have listed the top 5 traffic channels to attract more visitors to your website and eventually turn it into a moneymaker.
General Traffic Channels to Gain Traction
The more traffic you get, the more money you make. Let’s find out what types of traffic you can generate to make your website profitable:
Organic search traffic
Paid
search traffic
Direct traffic
Referral traffic
Social traffic
This type of site traffic involves visitors getting on your website through specific queries in Google, Bing, Yahoo, etc. To get your website ranked by the listed search engines, it needs to be optimized in terms of SEO. The purpose is to get your website to the top of the search lists for specific keywords.
All visitors that get redirected to your website through any type of your online ads fall into this category. ‘Paid’ doesn’t necessarily mean effective, though. This sort of traffic – just like the other ones – doesn’t guarantee conversion; you simply pay for each click on your ads.
This traffic channel is made of visitors that come directly by typing the website’s URL in a browser. While direct traffic is hard to grow, its rate serves as a reliable indicator of your brand awareness and customer loyalty. It essentially shows how many people know about your company and its services.
Visitors that come to your website redirected from other resources create referral traffic. The more online resources refer (place links) to your website, the more referral traffic you get. Also, the more popular a third-party site is, the more clicks you get from it.
Social traffic is referral traffic generated by social media networks. Such platforms as Facebook and Twitter have millions of visitors every day and many IT experts see social traffic as the most promising channel nowadays.
In Conclusion
Having a website nowadays is essential for any business. However, it is all about the right promotion. Firstly, it enables the traffic flow, and helps create a website sales funnel. Secondly, different sources of traffic help you achieve high rankings in search engines and make your website visible to potential customers.
Have any questions? Please feel free to message us, so we could provide you with the information you require.