When it comes to social advertisement, let’s turn our eyes on the legendary brands.
On March 28th, after almost two weeks of silence, Apple updated its Instagram and posted a picture of a child looking at the window captioned:
“Everything feels different now… … All over the world, we’ve seen an outpouring of creativity in the face of this crisis. People are sharing their unique points of view. Finding ways to connect from afar. To that end, we will be featuring moments captured at home by creators from around the world. We have always shined a light on artists, and we are committed to supporting them now, more than ever. We might be apart, but we’re in this together.”Later in April, Tim Cook announced on his Twitter that Apple is going to produce protective gear.
Uniqlo, a Japanese clothing brand, posted an official message, where it announced that the brand’s parent company had procured and donated 10 million masks to healthcare facilities. The post appeared on Instagram on the 27th of March.