In 2020, designers are reinventing previous styles, playing with extremes, and constantly experimenting with different techniques. While some of them leave the top lists, others stay and seem to be in favor of many designers. All-time favorite minimalistic approach and flat colorful images are still with us in 2020 going along with new and emerging trends.
You must have noticed how many applications are now offering two types of mode: the lighter one, using white tones and the dark one with the latter being actually more popular. They say dark design, especially the UI one, is considered one of the prevailing trends in the current year. Dark backgrounds are considered not only extremely stylish and modern but make it easier for the eyes to perceive and help to highlight existing design elements. Designs, created with dark colors, are extremely dynamic and practical, extending the work time of the screen and saving power. Besides, it works perfectly well with other evolving trends, such as neon, luminous colors, and dystopia.
It has been for quite a while that perfected but absolutely impersonal design elements dominated on the market. 2020 is all about going imperfect, working with hand-drawn elements that add soul and humanity. Handicraft icons allow the website to emerge among others and showcase the unique personality of the brand. It is just the right time to “mess” around and add some extraordinary touches to make the website lifelike and bright.
Experimenting with Visuals
People have always been delighted with 3D visuals, but technology and a high price held back the trend. Nowadays, when there are more evolving opportunities, designers can enhance the graphic design and boost the interaction game by providing the experience for all of the senses.
Although the AR and VR have already entered the market, they haven’t yet gained trust and popularity and remain quite an expensive treat for most of the businesses. Hence, 3D, being hyper-realistic, is currently an ultimate solution for giving an immersive customer’s experience with the help of web design. It is very beneficial in terms of UX, as interactivity makes people stay and discover more. 2020 is expected to bring more 3D visuals to draw users’ attention and break the barriers which were to separate the real world and digital reality.
In order to get a lightweight 3D effect, designers use different shadows, add layers, and experiment with floating elements. Such add-ons allow them to build on more depth, making a web page stand out. Designers nowadays take a step forward from material design and add an extra touch with the help of soft and light shadows, topping them with multiple layers. Such elements help with creating a feeling of levitation and depth.
Combining Photographs and Graphics
Overlapping graphics on illustrations can create an outstanding visual experience and lets creativity go beyond its boundaries. The trend reminds of once-popular collages and helps to add a twist to bland images or better explain complex concepts. Graphics used with photography gives more space for web design customization and personalization.
In order to benefit from the trend to its most, the style of pictures and graphics should match the identity of the brand. The photographs can be interpreted in a number of ways: cartoon ones can create a more playful mood, while geometric images broadcast something that is way more sophisticated.
Layouts that are full-bleed have kept the leading positions in web design for the last several years and are finally being replaced with structures that are more solid, establishing new trends that focus on adding white and blank spaces around other elements. The latter makes the web page design structural and stable with clean shapes and framing.
Such space frames, which are mainly white, help to highlight each featured detail in the design and work as a solid foundation for showcasing visuals. Clear lines and a good website structure evoke positive feelings and give a sense of esthetic satisfaction.
Making it Glow
Another current trend in web design features a futuristic and glowing vibe where bold color pairs help to make the picture vivid and splashy. Web design is now becoming more courageous, with added neon and daring colors along with dark shades for a radiant feel.
Web designers who make use of duotone in their work help the trend to emerge even more as such designs continue reinventing to retain their forefront positions. The current iteration, as a matter of fact, is the most courageous as neon and futuristic motives along with their stark opposites create veritably vivid visuals. Vivacious duotone designs are very attractive and help to turn any picture into an appealing branding. Moreover, glow and neon are a perfect match for trends like minimalism and dark themes where luminous colors will stand out even more.
Simplicity through Minimalism
2020 is changing the way companies present their website content. It is now more about precision rather than a description, with video content prevailing over text. Designers strive for simplicity which provides easier navigation and eliminates any difficulties in terms of usability. The less time visitors spend trying to understand the website’s navigation, the more they are actually involved in discovering its contents.
On another note, imagery is widely used across different websites, being an instrument when it comes to grabbing customer’s attention. Companies are more into using video content and large, eye-catching photos with a minimum of text not to distract people from the main focus. As images are getting extremely important, being the main feature of the site, it is vital to ensure they are worthy and visually powerful.
The bored canons of 2010 are coming to an end, giving space for new futuristic trends in web design. Adapted duotone sites, vivid and catchy visuals along with 3D effects have already entered the market and set the new and fresh direction in web design. The innovations extend beyond computer screens, providing user-friendly customer experience with easy navigation.
Designers are currently taking inspiration from both the past and the emerging future, combining opposing design features, mixing styles, and adding more personalization and soul. Thanks to such a multitude of added features, web design in the year 2020 is expected to be truly outstanding.