Code Effects
To re-brand and re-design a technology solutions provider to bring their brand + identity into the 21st century while creating a cutting-edge website to captivate their technical audience + mobile-first developed website.
- Re-Brand + Voice and Tone
- Custom Graphics Creation
- Attract, Engage and Convert Audiences
- Improve UI/UX, CTA’s and page speed
Services
- Branding Guidelines
- Target Audience Research
- UI/UX Design
- Website Design
- Website Development
The Solution
Code Effects is a backend software solution for large enterprises. We began with in-depth research for positioning and visual directions. We identified the target buyer, buying patterns, and designed an experience to attract the right buying persona. The challenge was to align the voice and tone of the story to the potential buyer. We rebuilt a website experience to target the non-technical buyer and developed messaging and site copy to reflect the new direction.
Code Effects has continued its partnership with Blast. We are optimizing their website for Search Engines (SEO), making sure their website indexes according to the syntax of the keywords we identified, producing automated email marketing campaigns to drive traffic and A/B test the landing pages.
