When you create articles and blog posts, try to minimize distracting elements, like modifiers, adverbs and too many jokes. Your main goal is to make people stay on your website and not to confuse them. The content you produce should match the customer preference and their reading level.
You need to know and understand your company’s buyer persona, what they like, what they are looking for, and how you can provide them with the right solution. If you foster a good connection with your target audience, it will help you gain trust and win over more clients.